Social Media Overload

I’ve suffered from social network overload, having followed the advice of the social media “gurus” (often self-appointed) that you must be on all the networks, all the time.

On the personal side, I’ve come to the realization that I really don’t care what that person who sat behind me in elementary school had for lunch this afternoon, or the hourly political insights of a distant relative. On the business side, I’ve started using Twitter, etc. primarily to provide information about my business and services, rather than breathlessly monitoring my number of friends and followers, or wasting time reading banalities from various twitter “celebrities.” In essence, each time I visit these services, I do so with a clear objective that provides some personal or business benefit, rather than letting the service suck away half my day. At the end of the day, I’d rather spend a few moments over coffee with a close friend or colleague, than monitor the trivialities of 1,000 FINOs (Friends In Name Only).

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