iPad ROI?!?!

When asked about determining the Return on Investment for mobile devices, I ventured that finding an ROI to mobile devices is about as futile an exercise as trying to find an ROI for your email system or corporate desktops. Did an iPad or Blackberry increase sales last year by 4.8753%? I’d argue that anyone who claims to know is full of hot air, and wasting their time trying to find out.

Most businesses are smart enough to know who needs a laptop and who doesn’t, without resorting to (usually inaccurate) ROI machinations, and the same logic can be applied to any other mobile device. If nothing else, when the CEO/CFO walks into the CIO’s office with his or her shiny new i-device, you’re going to need to make it work or have a really compelling analysis of why it can’t.


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