I’m a bit fan of the Wall Street Journal, and noticed a small “About us” section while perusing the Opinion section online. The “mission” of the editorial page is:
We speak for free markets and free people, the principles, if you will, marked in the watershed year of 1776 by Thomas Jefferson’s Declaration of Independence and Adam Smith’s “Wealth of Nations.” So over the past century and into the next, the Journal stands for free trade and sound money; against confiscatory taxation and the ukases of kings and other collectivists; and for individual autonomy against dictators, bullies and even the tempers of momentary majorities.
In two crisp sentences the editors articulate the source of their views, broadly defined the foundations of their arguments, and clearly stake out where they stand. While you may or may not agree with the editors position, there’s no doubt about what it is. Many a mission statement could use 1/10th of the clarity of this one!